Our Standards

OUR STANDARDS

FIRST STOP VISION
At First Stop, our vision is to be the ‘first choice’ partner for all tyre & auto care service needs. Wherever you go, First Stop’s expertise and Bridgestone’s high standards of quality and safety will always be with you.

FIRST STOP MISSION
At First Stop, our mission is to put our values into everyday practice, serve with superior quality in products and services and remain committed to the customer’s safety at all times.

Through Convenience, Confidence, Comfort and Care (our 4Cs), we aspire to offer our customers the best in terms of products and professional auto care services. We ensure quality to improve the safety and life of people everywhere.

4C ACTION STANDARDS

HOW DO WE MAKE OUR BRAND UNIQUE?
The core pillars around which the brand is structured. The values that inspire our teammates, franchisees and partners in their pursuit of our mission and vision.

CONVENIENCE

CONVENIENCE

CLEAR LOCATION & BRANDING

First Stop stores are easily accessible; their branding is visible, clean, consistent and welcoming.

EFFICIENT SERVICE

We are committed to delivering efficient and professional service, with or without an appointment

CONFIDENCE

CONFIDENCE

PROFESSIONAL ADVICE

The First Stop team listens attentively to the customers’ requests and correctly identifies their needs, offering the best solutions to our customers backed by superior quality products & services through tyre safety and vehicle maintenance checks.

SUPERIOR QUALITY STANDARDS

All operational procedures are performed according to superior standards. We aim to gain the customers’ trust and confidence by offering them superior quality products and services.

COMFORT

COMFORT

WARM ATMOSPHERE

The First Stop team is committed to maintaining a clean and well organized store, to offer a warm welcome and assistance to customers and to always make them feel at ease.

RELAXING WAIT

First Stop stores provide customers with a relaxing atmosphere and amenities for a comfortable waiting time.

CARE

CARE

DELIVERING SAFETY

The First Stop team brings awareness to customers about tyre safety & vehicle care and its importance – not just for their own safety but for the safety of their loved ones and other road users.

NURTURING RELATIONSHIP

The First Stop team will foster a trustful and transparent relationship with the customer, by monitoring the service information and providing service according to their vehicle needs.

ASSOCIATED WITH THESE BRANDS

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ABOUT FIRSTSTOP

Started in 1994, First Stop is a fast growing pan-European network global retail brand of almost 2,000 tyre and car service centres in 25 countries, selling over 10 million tyres a year.

Products & Services

CONTACT US

Head Office:
Bridgestone Middle East and Africa  FZE
Roundabout 7, 740th  Street , P.O.Box 16813, Jebel Ali Free Zone, Dubai, UAE.