First Stop takes first step into Qatar

3 Feb
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First Stop takes first step into Qatar

Doha, Qatar, February 2017: Keeping your car in peak condition at an affordable cost just got a lot easier thanks to Qatar’s new First Stop tyre and auto service centre. First Stop is one of the most successful names in Europe’s highly competitive retail tyre and auto service sector, operating in 25 countries. Now it is expanding into the Middle East. The very first First Stop centre in Qatar has been opened by Aamal Trading and Distribution on Salwa Road, Doha in cooperation with Bridgestone MEA, replacing the former Bridgestone centre in that location. The new showroom was inaugurated by Sheikh Khaled Bin Faisal Al Thani on behalf of Aamal Company Q.P.S.C Managing Director Sheikh Mohammed Bin Faisal Al Thani. Representatives from Aamal Trading and Distribution, as well as senior officials from Bridgestone Middle East and Africa including Regional Managing Director, Mete Ekin attended the inauguration ceremony which heralds a new era in convenience and value for Qatar motorists.

The advantage of First Stop is its ability to provide of a ‘one-stop-shop’ model which allows car owners to meet the majority of their everyday motoring needs in a single location. From tyre sales and routine servicing to battery supply and fitting, to wheel alignment and brake pads, First Stop provides a range of services to keep motorists on the move at affordable prices, using a menu pricing system that ensures clarity and transparency before any work is undertaken.

Founded in 1994, First Stop has grown rapidly. With a network of around 2,000 dealers specialising in Bridgestone products, it sells more than 10 million tyres annually and has built a strong reputation on the pillars of Convenience, Confidence, Comfort and Care. The First Stop retail brand made its debut in the Middle East in 2013 and by the end of this year will have increased its network to 34 locations across the region. This expansion will continue with plans for 100 centres to be operational in the near future.

Aamal Trading and Distribution has been the exclusive distributor of Bridgestone tyres in Qatar since 1971 and this new joint venture introducing the First Stop brand to Qatari motorists represents an important milestone for the business.

Syed Rashid Hassan, General Manager of Aamal Trading and Distribution, said: “It is great news for motorists here that we are bringing this respected and renowned brand to Doha. I know that the refurbishment and rebranding of what was the Bridgestone Doha showroom under the First Stop banner will meet with the approval of our customers, especially when they see that it’s a modern, one-stop-shop catering for all their needs. The collaboration between First Stop and Aamal Trading and Distribution is testimony to the enduring partnership we have built with Bridgestone MEA over the years. First Stop will add both value and choice to the local market, consolidating our position as market leaders”.

Emre Palali, General Manager of Bridgestone’s Retail Division, said: “These are exciting times as we open our first showroom in Qatar. Our first in the MEA region in Jebel Ali Free Zone in Dubai, demonstrated the economic potential of the region and the varied business opportunities which exist here. In launching our new First Stop showroom in Qatar we introduce the concept of a one-stop-shop for all kinds of tyre and routine maintenance services, and we believe our collaboration with Aamal Trading & Distribution will prove a success for both parties”.

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31 Jan
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FIRSTSTOP OPENS NEW BRANCH IN MULADHA-OMAN

MUSCAT, OMAN, 31st January 2017 – FirstStop, Bridgestone’s flagship retail brand, today opened its third show room in the country and first Franchisee owned store in Muladha, with senior officials from Bridgestone MEA, Towell Auto Centre(Bridgestone’s Sole distributor in the Sultanate of Oman)and its business partner and First Stop franchisee, Ashbal Al Arab National Trade , in attendance.
Bridgestone, the world’s leading tyre producer, is undergoing a significant period of expansion in Oman and this new First Stop facility is an important and strategic step in the Sultanate. Founded in 1994, First Stop has been one of the fastest growing Tyre & Auto Care retail brands in Europe and now operates in 25 countries. Through its comprehensive network of approximately 2,000 dealers, it sells more than 10 million tyres annually.
First Stop does more than just the sale of tyres and its enviable reputation has been built on the provision of a ‘one-stop-shop’ model where motorists are able to have the majority of their everyday motoring needs catered at one location. From Tyre sales & service to battery supply and fit, First Stop dealerships offer a complete package to motorists. The First Stop Retail brand debuted in the Middle East in 2013 and by the end of this year there will be 34 stores across the region. This expansion will continue, with plans for 100 centres to be operational in near future.
“The opening of First Stop store in Muladha is an exciting development for us and for our customers,” said Mr. Riyadh Ali Sultan, General Manager at Towell Auto Centre. “We already enjoy excellent customer relations in Oman and this new facility will mean a world class Tyre and Auto care retail facility available to motorists in these areas. The store is strategically located in Muladha roundabout in Barka – Sohar highway which is the main Road connecting port & Free zone city Sohar to the capital city Muscat. There are many more stores planned, with each operating to world-class standards and helping to positively impact road safety.”
Mr. Mete Ekin, Regional Managing Director, Bridgestone MEA, added: “At the forefront of everything we do at Bridgestone is safety, and the company is rightly proud of its commitment to utmost quality in every aspect of its operations – right from the tyres that we produce to the quality of the entire range of services and customer care. It’s one of the reasons Bridgestone is the world’s largest tyre and rubber company.”
The focus of Bridgestone’s subsidiary, First Stop, is on delivering the highest quality service to each and every customer. Expert tyre and car care specialists are always on hand and the brand actively promotes safety by properly advising customers to Tyres safety &and preventative maintenance.
“Entirely in line with Bridgestone and First Stop’s approach, we at TAC have reinvented Tyre retailing and Allied customer services in Oman. We always carry an extensive range of Bridgestone tyres and customers can be assured of always receiving the best in terms of availability, ranges uniform pricing, attractive offers and quality after sales service from our showrooms across Oman” remarked Mr. JaiShankar, Towell Auto Centre’s Bridgestone Tyre Division General Manager.
To learn more about FirstStop’s services, offers and locations, please visit www.firststop-mea.com.

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28 Dec
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FIRST STOP OPENS IN AUTOSERV CENTER RABDAN SERVICE STATION

First Stop Store Opening Ceremony on December 28, 2016 at Autoserv Centre , Rabdan service station in Abu Dhabi’s Mushrif area, in collaboration with ADNOC and Al Masaood. The opening ceremony was attended by Saeed Mubarak Al Rashdi, Acting Chief Executive Officer of ADNOC Distribution, Ahmed Rahma Al Masaood, Partner, Al Masaood, and Mete Ekin, Regional Managing Director, Bridgestone Middle East & Africa (BSMEA).

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8 Nov
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First stop opens new branch in Dubai

In line with its commitment to bring safety and reliability on the road to everyone, First Stop, Bridgestone’s flagship retail brand opened its new branch in Al Qusais in the presence of top officials from Bridgestone MEA and Nasser Bin Abdullatif Alserkal, Bridgestone’s distributor for Dubai and Northern Emirates, and its business partners.

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On this occasion Tariq Al Rasheed, Retail Director, Nasser Bin Abdullatif Alserkal said, “The opening of the Al Qusais Service Center is a very important step in our overall strategy to enhance our connection with our customers and deliver a higher level of satisfaction”

Together with Nasser Bin Abdullatif Alserkal, First Stop aims to contribute to the community by prolonging the life of its customer’s vehicles and promoting road safety.

“As the world’s No.1 tyre and rubber manufacturer, Bridgestone is committed to providing quality products, which enhance the safety of those who use our tyres every day. This commitment can be experienced in our First Stop service centers through our 4C promise of Convenience, Confidence, Comfort & Care where safety is at the heart of everything we do. Bridgestone is proud of its commitment to quality, not just in the tyres that we provide but also in the quality of the entire range of services and customer care.” said Emmet Guiry, General Manager, Sales and Marketing, Bridgestone Retail MEA.

Aside from a comprehensive range of tyres and tyre services, First Stop also provides quality auto care services such as oil & filter change, battery change, braking system service, wiper blades, fuel additives, and free vehicle safety check.

Since its commencement in 1994, First Stop has established itself as one of the fastest growing pan-European retail brands of almost 2,000 tyre and car service centres in 25 countries, selling over 10 million tyres a year.

After officially launching the First Stop concept in the MEA region at the Dubai International Motorshow in 2013, Bridgestone Middle East & Africa is expanding the First Stop network to approximately 100 service centers across the MEA region in the coming years.

“First Stop focuses on delivering the highest quality service by professionally trained Tyre & Auto-Care specialists in order to maintain safe vehicle conditions while also educating motorists about tyre safety & preventative maintenance ,” said Babar Naseem, Operations Manager, Nasser Bin Abdullatif Alserkal.

 

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2 Jan
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First Stop MEA has welcomed 2015 with two stores opening in Muscat – Oman

Two First Stop stores are now located in Seeb and Amerat, in the capital city of Muscat which have recently opened in January 2015. These two new stores are independently owned and operated by Towell Auto Center, Bridgestone’s trusted local distributor in Oman, now acting as Franchisee for the First Stop flagship retail store. Both locations are at the center of established residential and booming commercial areas with promising customer influx expected. The new store in Seeb is set with three bays while Amerat store has four bays. Both stores are fully equipped with new and high-tech machineries to service customers’ needs coupled with proper showroom and lounge/waiting area that fulfills First Stop brand’s commitment to Convenience, Confidence, Comfort and Care.

Now making its way to the Africa region, First Stop will soon open in Morocco. Such feat was made possible with the collaboration and support of Bridgestone Tire Sales Morocco. This is by far the largest First Stop store in the MEA region, with six work bays and a large showroom and lounge which is boasted in front of a huge building complex that is owned and developed by Bridgestone’s longtime distributor partner – Centre Pneumatique Ibn Tachfine (CPIT).

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These three new stores serve as First Stop’s growing efforts to bring to the region its vision to become the preferred choice for superior tyre and auto care services, that mutually benefits our partners and customers to better and safer roads for everyone.

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7 Nov
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Bridgestone First Stop’s FourCee -a Patrol Robot for Road Safety -at the 2013 Dubai International Motor Show

Visitors at the booth of Bridgestone’s flagship retail store, First Stop, at Dubai International Motor Show – which is taking place at the Dubai World Trade Centre in Dubai – have been interacting with FourCee, a roadside robot hero. The First Stop Brand Ambassador, who made its first appearance in the region, has been giving drivers advices on road safety and entertaining kids visiting the stand.

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‘Safety First Before You Drive’ is First Stop’s mission and motto at this year’s Dubai International Motor Show and several educational and awareness activities have been taking place at the brand’s stand in Hall 7. Bridgestone’s flagship retail brand, which offers customers products and professional auto care services, is in fact committed to customer’s safety through its promise of Convenience, Confidence, Comfort, and Care.

Interacting with the touchscreen panels available at the First Stop stand, visitors have been learning which parts of a vehicle are important for safety and should be regularly checked and properly maintained. First Stop Safety Advisors have been also available to serve as guide and mentor about tyre & vehicle safety.

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Freebies, including coupons for free safety check and nitrogen filling, tyre safety gauges, and loyalty cards, have also been given to all visitors who have been supporting Bridgestone’s commitment towards road safety by answering a short survey about tyre and vehicle maintenance.

First Stop booth – located in Hall 7 is realized in collaboration with Bridgestone’s distributor for Dubai and Northern Emirates, Nasser Bin Abdullatif Alserkal Est – will be entertaining visitors of the Dubai International Motor Show until Saturday 9th November, 2013.

 

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28 Oct
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First Stop at the 2013 Dubai International Motor Show

Visitors at this year’s Dubai International Motor Show taking place at the Dubai International Convention and Exhibition Centre from November 5-9, 2013, will witness the latest offer on Tyre & Auto-Care excellence available at First Stop, Bridgestone’s flagship retail brand. The First Stop booth is realized in collaboration with Bridgestone’s distributor for Dubai and Northern Emitares, Nasser Bin Abdullatif Alserkal Est.

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With four stores now operating in the UAE, First Stop is committed to customer’s safety and to become their ‘Tyre and Auto Care Partner’ through its promise of Convenience, Confidence, Comfort, and Care.

“Customer safety on the road, it’s one of Bridgestone main priorities and through the products and services provided at First Stop we ensure our commitment is fulfilled. After a successful expansion in Europe with almost 2,000 stores operating across 25 countries, First Stop has recently entered the UAE market and is planning to expand its network in the region”, said Kenji Kano, Bridgestone Retail MEA President.

First Stop’s participation in the show highlights the importance of tyre care and vehicle maintenance, and how it leads to their safety on the roads. Interacting with the touchscreen panels available at the First Stop stand in Hall 7, visitors will get to know which parts of a vehicle are important for safety and should be regularly checked and properly maintained. First Stop Safety Advisors will also be available to serve as guide and mentor about tyre & vehicle safety.

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Making its debut in the Motor Show is the First Stop Brand Ambassador (FourCee) who will engage with guests and will entertain children visiting with their parents. Freebies, including coupons for free safety check and nitrogen filling, tyre safety gauges, and loyalty cards, will be given to all visitors who will support Bridgestone’s commitment towards road safety by answering a short survey about tyre and vehicle maintenance.

Read the latest car news and check out newest photos, articles, and more from the Car and Driver Blog.

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22 Jan
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Ceremony Held to Celebrate Opening of Bridgestone Park

Bridgestone Corporation today announced that its subsidiary, Bridgestone Middle East & Africa FZE. (BSMEA), has opened Bridgestone Park, a multipurpose facility located in the Jebel Ali Free Zone in Dubai, United Arab Emirates. The facility will be used fortraining company employees and distributors throughout the Middle East and Africa in the areas ofsales and technical support for passenger, truck and bus and retread tires. The facility also has a passenger tire retail shop and a truck and bus tire service center.

A grand opening celebration and ribbon-cutting ceremony were held at the location on January 21. Local dignitaries on hand included Ibrahim Al Janahi, Deputy CEO – Jebel Ali Free Zone Authority (JAFZA), and Talal Al Hashimi, Managing Director – JAFZA. Attending on behalf of Bridgestone Corporation were Kunitoshi Takeda, Vice President and Officer, Asia Pacific, China, Middle East, Africa and Russia Tire Business Operations, Bridgestone Corporation, and Shoichi Sakuma, President, BSMEA.

An overview of Bridgestone Park and its facilities is provided below:
Overview of Bridgestone Park

  1. Location
    2. Plant site
    3. Number of employees

Jebel Ali Free Zone, Dubai, United Arab Emirates
21,678 square meters
20 employees

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Bridgestone Park

Overview of Facilities

  1. Training facility
  • Facility for training employees and distributor staff members in areas related to sales and technical service
  1. Passenger tire retail shop
  • Retail shop that will serve as a model for shops in the Middle East and Africa that handle passenger tires and car maintenance
  1. Truck and bus tire service center
  • Service facility for sales and maintenance of truck and bus tires
  1. Bandag learning center
  • Facility for training in such areas as technical skills needed in the manufacturing of Bridgestone’s Bandag brand retread tires

This facility is an example of Bridgestone’s continuing commitment to building a global sales and marketing support network that will respond quickly to the needs of our customers and changes in market demand.

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Ribon cutting ceremony: Ibrahim Al Janahi, Deputy CEO –JAFZA (fourth from the left),Kunitoshi Takeda, Vice President and Officer, Bridgestone Corporation(fifth from the left), Talal Al Hashimi, Managing Director–JAFZA(sixth from the left) and Shoichi Sakuma, President, BSMEA(seventh from the left)

Overview of Bridgestone Park

  1. Company name
    2. Location
    3. Business operations
    4. Representative
    5. Start of operations
    6. Ownership
    7. Capital

Bridgestone Middle East & Africa FZE.
Jebel Ali Free Zone, Dubai, UAE.
Overall responsibility for sales, marketing, and operational management activities in the Middle East and Africa
Shoichi Sakuma
October 1, 2006
Bridgestone Corporation -100%
17 million AED(UAE dirhams)

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ABOUT FIRSTSTOP

Started in 1994, First Stop is a fast growing pan-European network global retail brand of almost 2,000 tyre and car service centres in 25 countries, selling over 10 million tyres a year.

Products & Services

CONTACT US

Head Office:
Bridgestone Middle East and Africa  FZE
Roundabout 7, 740th  Street , P.O.Box 16813, Jebel Ali Free Zone, Dubai, UAE.