Bridgestone First Stop’s FourCee -a Patrol Robot for Road Safety -at the 2013 Dubai International Motor Show

7 Nov

Bridgestone First Stop’s FourCee -a Patrol Robot for Road Safety -at the 2013 Dubai International Motor Show

Visitors at the booth of Bridgestone’s flagship retail store, First Stop, at Dubai International Motor Show – which is taking place at the Dubai World Trade Centre in Dubai – have been interacting with FourCee, a roadside robot hero. The First Stop Brand Ambassador, who made its first appearance in the region, has been giving drivers advices on road safety and entertaining kids visiting the stand.


‘Safety First Before You Drive’ is First Stop’s mission and motto at this year’s Dubai International Motor Show and several educational and awareness activities have been taking place at the brand’s stand in Hall 7. Bridgestone’s flagship retail brand, which offers customers products and professional auto care services, is in fact committed to customer’s safety through its promise of Convenience, Confidence, Comfort, and Care.

Interacting with the touchscreen panels available at the First Stop stand, visitors have been learning which parts of a vehicle are important for safety and should be regularly checked and properly maintained. First Stop Safety Advisors have been also available to serve as guide and mentor about tyre & vehicle safety.


Freebies, including coupons for free safety check and nitrogen filling, tyre safety gauges, and loyalty cards, have also been given to all visitors who have been supporting Bridgestone’s commitment towards road safety by answering a short survey about tyre and vehicle maintenance.

First Stop booth – located in Hall 7 is realized in collaboration with Bridgestone’s distributor for Dubai and Northern Emirates, Nasser Bin Abdullatif Alserkal Est – will be entertaining visitors of the Dubai International Motor Show until Saturday 9th November, 2013.



Started in 1994, First Stop is a fast growing pan-European network global retail brand of almost 2,000 tyre and car service centres in 25 countries, selling over 10 million tyres a year.

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Head Office:
Bridgestone Middle East and Africa  FZE
Roundabout 7, 740th  Street , P.O.Box 16813, Jebel Ali Free Zone, Dubai, UAE.