First Stop at the 2013 Dubai International Motor Show

28 Oct

First Stop at the 2013 Dubai International Motor Show

Visitors at this year’s Dubai International Motor Show taking place at the Dubai International Convention and Exhibition Centre from November 5-9, 2013, will witness the latest offer on Tyre & Auto-Care excellence available at First Stop, Bridgestone’s flagship retail brand. The First Stop booth is realized in collaboration with Bridgestone’s distributor for Dubai and Northern Emitares, Nasser Bin Abdullatif Alserkal Est.


With four stores now operating in the UAE, First Stop is committed to customer’s safety and to become their ‘Tyre and Auto Care Partner’ through its promise of Convenience, Confidence, Comfort, and Care.

“Customer safety on the road, it’s one of Bridgestone main priorities and through the products and services provided at First Stop we ensure our commitment is fulfilled. After a successful expansion in Europe with almost 2,000 stores operating across 25 countries, First Stop has recently entered the UAE market and is planning to expand its network in the region”, said Kenji Kano, Bridgestone Retail MEA President.

First Stop’s participation in the show highlights the importance of tyre care and vehicle maintenance, and how it leads to their safety on the roads. Interacting with the touchscreen panels available at the First Stop stand in Hall 7, visitors will get to know which parts of a vehicle are important for safety and should be regularly checked and properly maintained. First Stop Safety Advisors will also be available to serve as guide and mentor about tyre & vehicle safety.


Making its debut in the Motor Show is the First Stop Brand Ambassador (FourCee) who will engage with guests and will entertain children visiting with their parents. Freebies, including coupons for free safety check and nitrogen filling, tyre safety gauges, and loyalty cards, will be given to all visitors who will support Bridgestone’s commitment towards road safety by answering a short survey about tyre and vehicle maintenance.

Read the latest car news and check out newest photos, articles, and more from the Car and Driver Blog.


Started in 1994, First Stop is a fast growing pan-European network global retail brand of almost 2,000 tyre and car service centres in 25 countries, selling over 10 million tyres a year.

Products & Services


Head Office:
Bridgestone Middle East and Africa  FZE
Roundabout 7, 740th  Street , P.O.Box 16813, Jebel Ali Free Zone, Dubai, UAE.