In 2010, Bridgestone Middle East & Africa conducted extensive consumer research in UAE and KSA that showed many consumers wanted a comfortable tyre-purchasing environment. Inconvenience, lack of confidence, discomfort and feeling unvalued were some of the common experiences while purchasing tyres and auto care services. Based on the findings from this research, we found that the customers look for an overall buying experience that was based on comfort, convenience, confidence and care. To satisfy this demand, Bridgestone Middle East and Africa launched First Stop in the Middle East in 2013. This revolutionized the tyre and auto service industry and today, First Stop can proudly boast over 90% customer satisfaction with customer retention figures higher than the industry average. First Stop is committed to consistently serve our customers with superior quality products and services.
First Stop is the driving force for taking the Bridgestone expertise to retail levels, gaining proximity with customers and enabling First Stop stores to take their business further and beyond measurable standards of excellence.
Backed by over eighty years of Bridgestone heritage, First Stop aims to bring safety and reliability on the road to everyone.