Be a Partner


When you are weighing up the options of becoming a B Partner, one very important consideration is the power of the brand you are joining. Having a global reputation as a tyre industry market leader, the Bridgestone brand is synonymous with quality products and is at the forefront of technology, innovation and continuous improvement. The Bridgestone brand is consistently at the top of the consumer’s mind, making it the most recognizable and trusted tyre brand in the MEA region.


First Stop has created its place in the MEA market by delivering high quality customer service and maintaining customer loyalty consistently. Backed by twenty years of professional Tyre & Auto Care expertise from Europe, First Stop offers to you established retail systems developed through the latest technology, methodologies & industry experience. These ensure maximum productivity and efficiency in the operation of your stores. First Stop will take your business further beyond measurable standards of excellence through established branding, store development, operational standards and management.


A partnership with First Stop can provide you with competitive business conditions to enhance the overall business profitability. From Tyre to Auto care products, First Stop can provide assistance to secure better profit margins for your store. We will support your business by providing attractive incentive and bonus., supply chain, credit toms and priority on new products.


Joining First Stop is lice joining a family, with dedicated retail advisors to share retail support and advice freely. The advisor will help you successfully implement the proven First Stop systems and processes and provide you with ongoing feedback on how your store is performing and how you can improve its profitability. You could say it’s the real secret of our success.Once you join you’ll experience a level of support that’s unparalleled among any tyre retail concept store in the region. We would also ensure that our First Stop Training Academy provides you with customized training programs to have your staff focused on success. This customization is tailored for the Tyre and Auto Service industry. Our professional trainers will provide technical training, product knowledge training, selling skills trainings among many others to develop your staff to help make your business sustainable.


Advertising and marketing are fundamental to the growth of your business. That is why Bridgestone invests heavily annually in advertising, brand campaigns and brand profiling. This investment is one of the key reasons’s First Stop enjoys such a premium position in the market and amongst the customers. We will work closely with you to ensure your store enj, prominent visibility in the various media and your business will be able to participate in the major regional and local sales promotions and marketing campaigns conducted by Bridgestone on behalf of First Stop.


When you join us as a First Stop Partner, we will welcome you by supporting your store renovation, Signage Production, Exterior and Interior Branding along .th Machinery & Equipment support_ This will make sum that the store has attractive branding and standardized equipment to welcome customers with a consistent look & feel along with professional services.

If you are interested in becoming a part of Bridgestone’s First Stop Family network, Contact our Distribution Personnel directly or send your enquiry on the below web address. We will be delighted to support you every step of the way in the application process. Click here for more information


Started in 1994, First Stop is a fast growing pan-European network global retail brand of almost 2,000 tyre and car service centres in 25 countries, selling over 10 million tyres a year.

Products & Services


Head Office:
Bridgestone Middle East and Africa  FZE
Roundabout 7, 740th  Street , P.O.Box 16813, Jebel Ali Free Zone, Dubai, UAE.